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Calling All Salesforce Professionals: Participate in Our 2024 Salary Survey

In the dynamic landscape of the Salesforce ecosystem, understanding compensation trends is important for professionals navigating their career paths.  The demand for skilled professionals continues to...

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Dreamforce Prices 2024: Get on the List for 20% Early Bird Discount

We are now just three months away from Dreamforce 2024, an action-packed three-day event in San Francisco that brings together the global Salesforce community for learning, networking, and...

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The Cloud AI Wars: Who Is Winning The Battle?

The world of CRM has become a battleground for tech giants vying to harness the power of AI. Companies like Microsoft, Oracle, and of course Salesforce, are racing to integrate AI into their CRM...

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The Salesforce M&A Market – Who Acquires Who?

In any high-growth industry, Mergers and Acquisitions (M&A) is bound to be one of the fundamental pillars of many larger companies’ growth strategies. The Salesforce ecosystem is no exception, and...

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What’s Brewing at Slack? Controversy Over AI Training Policy

One of the biggest topics of conversation surrounding artificial intelligence at the moment is not whether it’s useful or not, but if we can trust it at all. Trust can mean multiple things when...

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Salesforce Consultancies Cloud Orca & Sercante Acquired

It’s been a promising week for the Salesforce ecosystem, as two prominent Salesforce consultancies on either side of the pond have been acquired. London-based consultancy Cloud Orca, with 55...

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Marketing Cloud and Commerce Cloud: Connections ‘24 News Highlights

Salesforce Connections, aimed at marketers and merchandisers (commerce), is a two-day event kicking off today. The main keynote is always a great place to start, showcasing what Salesforce has been...

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SAP to Acquire Digital Adoption Giant WalkMe for a Staggering $1.5 Billion

SAP, one of the world’s leading business software solutions, recently announced plans to acquire digital adoption giant WalkMe. This is a colossal acquisition (totaling $1.5 billion to be exact) and...

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Gearset Introduces Visualization of Flow Differences for Smooth Deployments

PRESS RELEASE Cambridge, UK – June 18, 2024 – Gearset, a leading Salesforce DevOps platform, today announced the launch of Flow Navigator. This industry-first intuitive offering makes Flow deployments...

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Salesforce Announces New LLM Comparison Tool

Understanding how to harness large language models (LLMs) can be a complex task – despite its rapid growth, each LLM has its pros and cons, with most models still in their infancy. This means that it...

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Top 10 Salesforce Ecosystem Trends in 2024: The Good, the Bad, and the Ugly

We’re just over halfway through the year, and so far 2024 has had its ups and downs for the Salesforce ecosystem. We kicked off the year with yet more layoffs, as well as further warning signs of a...

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Salesforce Tackle AI’s Environmental Issues With 6-Point Plan

The discourse around the rapid rise of artificial intelligence has seeped into our daily lives; both the convenience and the concerns surrounding AI have sparked ongoing debates about its future, from...

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OpenAI Acquires Rockset to Enhance Data Processing and Analytic Capabilities

In an attempt to gain a competitive advantage over their competitors, OpenAI has acquired real-time analytics company, Rockset, to further enhance its data processing and analytic capabilities....

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Fresh Salesforce Layoffs Bring Yearly Total to 1,000

Over the past couple of weeks, Salesforce has laid off an additional 300 employees – this is in addition to the 1%, or 700 employees, earlier this year. Although the S&P500 is sitting at all-time...

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Google Parent Company Nears Landmark $23B Deal for Cybersecurity Startup Wiz

Google’s parent company, Alphabet, is reportedly in advanced talks to purchase cybersecurity company, Wiz, for a substantial $23B – making it the largest acquisition in the tech group’s history. Terms...

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Salesforce and Workday Announce Joint AI Innovation

Salesforce and Workday, two of the most widely used cloud platforms in business, have announced a strategic partnership that will include an AI-powered assistant, a common data foundation that unifies...

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Salesforce U-Turn on Hybrid Working: Return to Office Mandate Issued for...

Even after the COVID-19 pandemic four years ago, many workplaces still retained the hybrid working week. Salesforce was no different, allowing employees to work from the office or from home. However,...

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Salesforce Ben Launches New Podcast: SF Ben Insider

It’s been a long time coming, so we’re super excited to announce that we’ve launched our very own podcast: SF Ben Insider! Aimed to bring you all the latest Salesforce news, trends, and completely...

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Plauti Expands Salesforce Data Solutions With Super Round Robin Acquisition 

PRESS RELEASE Arnhem, NL – August 1, 2024 – Plauti, a leading provider of Salesforce data management tools, is excited to announce the  acquisition of Super Round Robin, a renowned company...

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Salesforce Announce New AI Specialist Certification

Salesforce has just released its next certification, and of course, it’s all about Artificial Intelligence – the AI Specialist.  Whilst the AI Associate cert that was released just under a year ago...

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