LIV has caused a bit of a whirlwind in the golfing world since it launched in 2022 – from its Saudi-backed funding to shaking up tradition with huge player deals and a bold new format. Now, Salesforce is taking a significant step forward by partnering with LIV Golf, leveraging Agentforce and AI in an attempt to enhance the fan experience and modernize the sport.
The two have agreed on a multi-year deal, with Salesforce branding expected to be at LIV events soon, starting with caddie bibs and on-course signage.
How Agentforce Is Helping Sports Globally
Salesforce have been making their mark on the sporting world for a while now, helping different brands maximize their reach and handle their customer and athlete data. They work closely with their local professional basketball team, the Golden State Warriors, and help the UFL (United Football League) deliver personalized experiences for customers.
One of their most notable clients is F1, who have been using Agentforce and Data Cloud to respond to customers and personalize experiences for users. F1 has already boasted relative success stories, reporting that they respond to customer queries 80% faster thanks to Agentforce capabilities, and first-call resolution rates have boosted to over 95%.
With Agentforce already making waves in the sports industry, the future looks promising for LIV Golf. They intend to leverage Salesforce’s AI capabilities to the fullest, enhancing fan engagement, transforming broadcasts, and supporting their players.
What Will Agentforce Bring to the LIV Golf Experience?
Ambitions are high for the Agentforce/LIV Golf partnership, with aims for AI to completely revolutionize all aspects of the sporting experience.
Some of the new features include:
- Smarter Fan Engagement with the Fan Caddie: Fans will get real-time updates, stats, and personalized content through the LIV app, including shot-by-shot breakdowns, merch support, and tailored highlights. Fans can also ask agents real-time questions, such as queries around ticketing.
- Better Broadcasts with the Agent Caddie: Agentforce will look to enhance LIV’s live coverage with predictive shot data, strategic insights, and richer stats for viewers and commentators.
- Streamlined Tournament Operations: From equipment to staffing, Agentforce will make event logistics more efficient while helping partners find better sponsorship opportunities using real-time audience data.
- Supporting Global Growth: Agentforce will help LIV Golf run events smoothly across different countries, tailoring fan experiences to local audiences and surfacing insights to grow the brand.
- Enhancing Player Support: Salesforce and LIV are exploring how Agentforce can give players wellness insights and performance tips, both on and off the course.
Denise Taylor, Head of Product and Technology at LIV Golf. expressed her excitement for the partnership, recognizing how AI integration is crucial for the brand’s vision going forward.
“With Agentforce, we’re bringing the power of AI technology to the forefront of sport, creating a more connected and engaged future for our fans, players, and the fantastic game of golf,” she said. “Our partnership with Salesforce marks a major step forward.”
Final Thoughts
While this is an exciting move for both Salesforce and LIV Golf, it marks a major milestone for Agentforce, putting Salesforce’s flagship AI tool in the spotlight and showing how it performs in real time.
Expectations are also high on both sides. For LIV Golf, it’s another step in redefining the traditional golf experience. For Salesforce, it’s a crucial opportunity to prove Agentforce’s value and potentially scale it to other sports partnerships in the future.
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